It was aired on Doordarshan and many people in the country thought that the channel is promoting a tele-film that would soon come on air! Meanwhile, the songs were out two months before the release and became very popular. Making videos and episodes are quite popular today and Dilwale Dulhania Le Jayenge was the first film to show the making of a film to the audiences before release. Aditya Chopra made a fancy trailer in black and white and colour and it gave the film a rich, modern look. Dilwale Dulhania Le Jayenge was at that time one of the first films to be advertised on TV. ![]() Mid-90s was a time when television had taken off in a big way and many private players had entered the scene. His debut directorial, the historic romantic film Dilwale Dulhania Le Jayenge, which released in 1995, is still running in a Mumbai theatre and enjoys theatrical re-runs. However, this film had an interesting promotion strategy and it was revealed by writer-director Aditya Chopra in the book 'Aditya Chopra Relives…Dilwale Dulhania Le Jayenge', written by Nasreen Munni Kabir. The iconic film Dilwale Dulhania Le Jayenge released in 1995, a time when the films would not be marketed much. In fact, in the last decade, it has grown quite big with the producers keeping aside a chunk of their budget for the marketing aspect. Promotions have become an indispensable part of films today.
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